8.79M sent
Messages submitted into the campaign workflow. A sent event is not the same as confirmed delivery to a reachable RCS user.
Campaign case study
What 8.79M retail RCS sends tell us—and what they do not.
An India-focused garment retail campaign reported 8.79 million messages sent, 3.77 million delivered, 1.61 million read and 13,730 clicks. The useful lesson is to inspect every stage of the message funnel instead of treating send volume as the outcome.
Reported funnel
Four numbers, viewed in the right order.
The campaign audience was reported as 100% India targeted. Rates below are approximate calculations from the rounded counts supplied for this case study.
3.77M delivered
Approximately 42.9% of the displayed sent count. Delivery definitions and reporting windows should be checked against the provider record.
1.61M read
Approximately 42.7% of the displayed delivered count. Read status depends on channel telemetry and should not be treated as purchase intent.
13,730 clicks
Approximately 0.85% of the displayed read count, or 0.36% of delivered. A click shows interaction, not automatically a lead or sale.
100% India targeted
The reported targeting scope was India. Targeting describes the intended audience; it does not by itself verify location at delivery or click time.
No revenue claim
No verified order value, incremental lift, cost per acquisition or return on investment was supplied, so none is inferred here.
Interpretation
Read the funnel before changing the creative.
The largest visible reduction occurs between sent and delivered. That makes audience reachability, RCS availability, provider reporting and campaign setup important questions before the team judges the offer or creative. A read-to-click review comes next: the message may have been seen without making the next action sufficiently clear, relevant or valuable.
What a responsible campaign review should ask
- Reach: Which records were RCS-capable at the time of the campaign, and how were unsupported users handled?
- Permission: What consent, preference and suppression rules applied to the audience?
- Delivery: Which provider event defined delivered, and what reporting window was used?
- Engagement: Which button or link generated the click, and was each action tagged consistently?
- Business outcome: How many clicks became qualified conversations, store visits, orders or attributable revenue?
- Experiment design: Was there a holdout group or comparable baseline to estimate incremental impact?
How EASY SERVE ASSIST can support the operating workflow
EASY SERVE ASSIST is designed to help teams organize audience context, prepare channel-appropriate messages, route responses and review performance across a buyer timeline. A production RCS deployment still requires approved provider access, sender onboarding, audience permission, message templates, reporting definitions and any required CRM or analytics work. The public demo does not connect or send a live campaign.
Measurement note
This page is a descriptive case study based on reported aggregate counts, not an independently audited performance study. Counts may be rounded. Derived percentages can therefore differ from provider dashboards, and channel providers may define sent, delivered, read and clicked events differently. No named client, personal data or confidential campaign creative is disclosed.
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Map audience eligibility, approvals, message events, response routing and business attribution with the EASY SERVE team.